Lytics, the pioneer of adaptive digital marketing, provides marketers with a marketing activation platform that integrates all touch points, surfaces previously undiscoverable behaviors of customers and prospects, then proactively recommends how to best target audiences across web, mobile, email and social.
Connect Lytics with Optimizely to deliver personalized, 1:1 experiences to site visitors that improve test results, conversion rates and drive revenue growth.
With Lytics & Optimizely, integrate customer data across email, social, websites and mobile to surface previously undiscoverable audiences. Using that data, Lytics SmartAudience™ segments and suggests opportunities to create targeted, personalized experiences based on audience behavior across all marketing channels. Pass Lytics SmartAudience™ to Optimizely using the native Optimizely CustomTags code.